Primer — приложение от Google с уроками про маркетинг

Где-то летом этого года всемогущий Google запустил очень интересный и полезный пилотный (так написано на сайте приложения) проект — Primer. Это приложение для iOS и Android, с помощью которого в очень удобном формате можно изучать маркетинг. Вы узнаете что такое growth hacking, как правильно проводить A/B тестирование и что это собственно такое, какие метрики устанавливать и в каком месте и многое другое.

Primer

Primer

Да, формат приложения действительно удобный. Во-первых, достаточно интересное оформление и подача материала (мне ещё не приходилось встречать такой формат подачи в мобильных приложениях). Во-вторых, практические задачки в каждом уроке. В-третьих, уроки добавляются минимум раз в неделю. Помимо этих трёх преимуществ, стоит отметить время, которое нужно на изучение каждого урока: оно составляет в среднем 5 минут. Согласитесь, заманчиво. Несмотря на такое небольшое время на каждый урок, после ознакомления хотя бы с одним уроком, вы поймёте, что авторы взяли самое основное и засунули это в небольшой, но очень интересный интерактив.

Primer хорошо подойдёт тем людям, которые не являются профессиональными маркетологами, но хотели бы знать основы, из чего состоит маркетинг и какие действия предпринимают маркетологи в своей работе.

Primer app

Primer app

В качестве бонуса добавляю ссылку на статью, в которой разбирается создание HTML-шаблона на основе дизайна приложения Primer.

Primer — приложение от Google с уроками про маркетинг
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22 thoughts on “Primer — приложение от Google с уроками про маркетинг

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  19. Revolutional update of SEO/SMM package «XRumer 16.0 + XEvil»:
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  20. Revolutional update of SEO/SMM package «XRumer 16.0 + XEvil»:
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  21. Absolutely NEW update of SEO/SMM software «XRumer 16.0 + XEvil»:
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